{"id":28750,"date":"2025-09-08T14:22:47","date_gmt":"2025-09-08T11:22:47","guid":{"rendered":"https:\/\/www.aries-tm.ro\/neuromarketing-lab-at-politehnica-university-timisoara\/"},"modified":"2025-10-07T15:30:11","modified_gmt":"2025-10-07T12:30:11","slug":"neuromarketing-lab-at-politehnica-university-timisoara","status":"publish","type":"post","link":"https:\/\/www.aries-tm.ro\/en\/neuromarketing-lab-at-politehnica-university-timisoara\/","title":{"rendered":"Neuromarketing Lab at Politehnica University Timi\u0219oara"},"content":{"rendered":"\n<p>Politehnica University Timi\u0219oara inaugurated a <strong>cutting-edge neuromarketing lab<\/strong> on September 3, 2025, designed to support multidisciplinary research and partnerships with both universities and pre-university institutions.<\/p>\n\n<p>UPT has inaugurated a state-of-the-art neuromarketing lab under the <strong data-start=\"641\" data-end=\"704\">Digital U2 \u2013 Design your future career in challenging times<\/strong> project, co-financed by the European Union. The lab features eye tracking, EEG, FNIRS, laptops, a smart board, and projection systems, and engages <strong data-start=\"852\" data-end=\"867\">50 teachers<\/strong> and <strong data-start=\"872\" data-end=\"888\">160 students<\/strong> from the partner high schools <strong data-start=\"919\" data-end=\"946\">\u201eNikola Tesla\u201d (V\u00e2r\u0219e\u021b)<\/strong> and <strong data-start=\"951\" data-end=\"986\">\u201eIon I.C. Br\u0103tianu\u201d (Timi\u0219oara)<\/strong>.<\/p>\n\n<p>The project is valued at over <strong data-start=\"255\" data-end=\"267\">\u20ac470,000<\/strong>, with about <strong data-start=\"280\" data-end=\"292\">\u20ac200,000<\/strong> spent on laboratory equipment and another <strong data-start=\"335\" data-end=\"346\">\u20ac30,000<\/strong> contributed by <strong data-start=\"362\" data-end=\"369\">UPT<\/strong> for infrastructure improvements.<\/p>\n\n<p>Rector Florin Dr\u0103gan underlined the lab\u2019s role in fostering multidisciplinary research and partnerships with universities and pre-university institutions. Sabina Potra, the project manager, emphasized that the laboratory will back new projects and international programs, as well as research in education, healthcare, product innovation, and urban architecture.<\/p>\n\n<p>Find out more <a href=\"https:\/\/www.upt.ro\/Informatii-utile_laborator-de-neuromarketing-la-upt_1377_ro.html\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.aries-tm.ro\/wp-content\/uploads\/2025\/10\/upt-lab.jpg\" alt=\"\" class=\"wp-image-28747\" srcset=\"https:\/\/www.aries-tm.ro\/wp-content\/uploads\/2025\/10\/upt-lab.jpg 600w, https:\/\/www.aries-tm.ro\/wp-content\/uploads\/2025\/10\/upt-lab-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Politehnica University Timi\u0219oara inaugurated a cutting-edge neuromarketing lab on September 3, 2025, designed to support multidisciplinary research and partnerships with both universities and pre-university institutions. UPT has inaugurated a state-of-the-art neuromarketing lab under the Digital U2 \u2013 Design your future career in challenging times project, co-financed by the European Union. The lab features eye tracking, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":28748,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[],"vizibilitate_site":[39],"class_list":["post-28750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-members-news","vizibilitate_site-aries-tm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neuromarketing Lab at Politehnica University Timi\u0219oara | Aries<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aries-tm.ro\/en\/neuromarketing-lab-at-politehnica-university-timisoara\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuromarketing Lab at Politehnica University Timi\u0219oara | Aries\" \/>\n<meta property=\"og:description\" content=\"Politehnica University Timi\u0219oara inaugurated a cutting-edge neuromarketing lab on September 3, 2025, designed to support multidisciplinary research and partnerships with both universities and pre-university institutions. UPT has inaugurated a state-of-the-art neuromarketing lab under the Digital U2 \u2013 Design your future career in challenging times project, co-financed by the European Union. The lab features eye tracking, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aries-tm.ro\/en\/neuromarketing-lab-at-politehnica-university-timisoara\/\" \/>\n<meta property=\"og:site_name\" content=\"Aries\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-08T11:22:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-07T12:30:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aries-tm.ro\/wp-content\/uploads\/2025\/10\/upt-lab.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mariana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mariana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta 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